Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance. The unique strength of the Nikon brand is attributable to the company’s unwavering commitment to quality, performance, technology and innovation. Nikon Inc. markets and distributes consumer and professional digital SLR cameras, NIKKOR optics, Nikon 1 and COOLPIX digital cameras, Speedlights and system accessories.